关键词: 农业, 电子商务, 发展模式, 趋势展望

Abstract:

Chinese agricultural e-commerce has been developed completely, such as the scale of the agricultural e-commerce market gradually expanded, construction of agricultural infrastructure strengthened, the concept of e-commerce ecosystem continuously improved, legal and policy system grew integrally, and distinct modes and characteristics formed. The development of agricultural e-commerce has an enormous impact on the change of Chinese modes of agricultural operation, has promoted the integration of primary industry, secondary industry and tertiary industry and transferring rural labor force and increasing incomes. Under the new situation, logistics infrastructure, e-commerce talents, market conditions and quality standards existed problems and challenges that should be considered and overcame. Therefore, a summary of the status quo, characteristics and typical modes is beneficial to form replicable and promotional experiences and grasp the development trend and direction of China's agricultural e-commerce in the future.